Kristy Guthrie

Founder & Principal Strategist

She/Her

Kristy founded Bright Light Digital in 2017 with a simple conviction: if she was going to work this hard, it had to matter. Nearly a decade in agencies had taught her what the right strategy could do, and she wanted to put it to work for organizations doing good in the world.

With more than 15 years in content design, digital marketing, and consulting, she’s built a distinctive approach that blends proven marketing methodology with instructional design, delivering right-sized campaigns for nonprofit and for-purpose organizations around the world. 

She’s also the co-founder of municiPal AI, a Canadian-owned AI search platform now used by municipalities across the country. This AI-embedded search was born of Kristy’s unflinching creativity to solve problems with the best solutions. Instead of trying to do what had always been done, she asked why it couldn’t be done differently. Her visionary leadership is changing the way municipalities are engaging their residents. She’s done the rare work of building responsible AI in a regulated, public-facing sector, not just talking about it.

Kristy is a teacher at heart. She’s delivered spirited workshops, webinars, and presentations for charities, government agencies, and businesses across Canada, and she leads a team built to help good people do great things.