OUR SERVICES

Strategy and Consulting

You shouldn't pay for consulting that sits on a shelf. With us, you won't.

You don’t need
another binder.

Good strategy shouldn’t create more work—it should make your mission easier to achieve. You already know your goals; we help you get there with a clear, actionable plan that fits your team’s unique needs.

  • No generic templates.

  • No wasteful sessions.

Just tailored, actionable strategy.

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EXPECT MORE

Align your team, simplify your work, and drive measurable results.

Strong Results Start With Clear Direction

Bright Light’s strategy and consulting work helps you define your brand, marketing, and digital direction. You leave with aligned priorities, practical next steps, and a plan built to drive and track real results.

  • Clarify your brand position and messaging

  • Define your audiences and value proposition

  • Build a practical marketing and communications strategy

  • Map your digital ecosystem and key gaps

  • Choose the right platforms, tools, and AI uses

  • Align your website, content, and campaigns with real goals

  • Define the metrics that matter and how to track them well

  • Set up measurement and reporting approaches

  • Turn big ideas into a focused, doable roadmap

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The Bright Light Difference

Restore your team’s energy with a partnership that brings focus and direction to your marketing efforts. We bring senior-level expertise to cut through complexity and help you reach your business goals.

  • A Dedicated Team

    We work alongside you as a natural extension of your team, bringing sharp thinking to untangle your toughest marketing challenges.

  • Proven Processes

    Through focused discovery sessions, we deliver clear recommendations and practical roadmaps that respect your time and stay on budget.

  • A Bright Light in Your Workday

    Positive, reliable support that lifts the weight off your shoulders and feels like the best part of your day.

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Smart Strategy in Three Steps

  • Divulge

    You share your goals and the challenges you see.

  • Develop

    We shape a custom, doable strategy around your needs.

  • Do It

    You get clear recommendations. We support you as you move forward.

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LEVEL UP YOUR TEAM

Training and Workshops

We offer practical, high-energy sessions that support your strategy work. Each one gives your team clear ideas, real-world examples, and actionable steps they can use right away. If you want to strengthen skills or help everyone row in the same direction, our workshops make it simple.

Explore our ready-to-go workshops or reach out to create a custom session.

Success You Can See

We’re here to help you find the best way forward. Here’s what our partners have to say:

  • Bright Light’s strategic approach impressed us. They plan meticulously, leaving no detail overlooked and ensuring everything aligns with our objectives. Their thoughtful listening and engagement show they truly understand our narrative and our client. This intentional approach creates a roadmap for success that's effective and inspiring.

    – Christie Penner Worden, Chief Mission Officer, RaiseUpFaith

  • We had a fantastic experience working with Bright Light on our new brand. Their team was incredibly fun to work with, genuinely listened to our vision, and brought so much creativity to the process. We felt understood and supported. The entire experience was positive, collaborative, and energizing.  We couldn’t be happier with the result.

    – Jenn Holbrook, Executive Director, The Pregnancy Centre

  • We loved working with Bright Light! The work started with strategy. Engaging, clear sessions built a strong foundation and a brand that feels unmistakably Red Maple and propelled our brand forward. The new site supports our goals and SEO. Ongoing strategy, smart guidance, and clear communication keep us moving forward together.

    – Raechel Pefanis, Founder and Principal, Red Maple Coaching and Consulting

Frequently Asked Questions

  • The time commitment depends on the scope of your brand or marketing strategy. A full strategy requires three half-day discovery sessions, ideally in-person. For partial engagements, we ask for 6-9 hours, which can be done virtually or in-person. We’ll work with you to create a schedule that fits your needs.

  • Investing in a comprehensive strategy not only saves you time and money but also sets you up for long-term success. We’ll work closely with you to understand your organization’s voice, establish clear and measurable goals, and deliver practical, actionable strategies. This clarity ensures more effective marketing, helping you stay on track and achieve your objectives.

  • We come fully prepared! We’ll send you any questions in advance, so you can prepare as much or as little as you prefer. For our Brand Archetype services, we’ll ask you to complete a 45-minute survey prior to our session to help us tailor our approach.

Let’s Get to Work

Whether you need clarity on your goals or a concrete plan to
execute them, we're here to help. Reach out to get started!

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