OUR SERVICES
Fractional Marketing
A team that gets your marketing. And gets it done.
The Skills You Need.
The Results You Want.
You have goals to hit. But time is tight. Priorities shift. And the capacity crunch is real.
Bright Light offers fractional marketing partnerships that are flexible by design. So your goals, capacity, and timing determine the focus.
Fractional Marketing Done Differently
Being your fractional marketing team isn’t just a different model. It’s a different experience. Our guidance is thoughtful, our decisions are intentional, and the work we deliver meets you where you are.
Fractional Marketing With Us
Focuses on results and value
Works like part of your team
Adjusts as your needs change
Prioritizes impact over tasks
Strategy and execution stay connected
Senior support stays involved
Respects your real capacity
Quarterly focus and reset
Traditional Marketing Partnerships
Focuses on hours and billable time
Works like an outside vendor
Locked into a fixed scope
Delivers tasks, even if they’re not helpful
Strategy and execution are separate
Senior support drops after planning
Assumes more time than you have
Long timelines with little flexibility
Get the Services You Need, When You Need Them
Quarterly sprints focus on what will make the biggest difference now, with flexible access to the services that move your work forward.
Strategy and Consulting
Marketing strategies, research-backed recommendations, actionable plans, and comprehensive audits to guide smarter decisions and sustainable growth.
Branding and Design
Brand identities, logos, visual systems, and polished web and graphic design that build recognition and communicate your value.
Web Development
Strategic site maps, clear copy, and accessible, SEO-ready custom design and development for high-performing websites.
Content Creation
Website copy, articles, newsletters, video, and social media kits that engage audiences and support your marketing goals.
Proof, Not Promises
See how we’ve supported teams with practical marketing leadership and hands-on execution.
Bright Light brought a level of professionalism and clarity to our brand that we hadn’t achieved before. They helped us refine our message, build a website that truly represents who we are, and deliver marketing materials that hit the mark. Easily the best marketing and content team we’ve worked with.
Conor Howitt
CEO and Co-Founder, EHT Group Inc
Bright Light brought a level of professionalism and clarity to our brand that we hadn’t achieved before. They helped us refine our message, build a website that truly represents who we are, and deliver marketing materials that hit the mark. Easily the best marketing and content team we’ve worked with.
Jake Martin White
Founder and Managing Director
We loved working with Bright Light! The work started with strategy. Engaging, clear sessions built a strong foundation and a brand that feels unmistakably Red Maple and propelled our brand forward. The new site supports our goals and SEO. Ongoing strategy, smart guidance, and clear communication keep us moving forward together.
Raechel Pefanis
Founder and Principal, Red Maple Coaching and Consulting
The Bright Light Difference
Restore your team’s energy with a partnership that makes marketing feel like a win again. We bring senior-level expertise to ease capacity constraints and help you reach your business goals.
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A Dedicated Team
We work side-by-side with you as a true extension of your team, bringing senior-level expertise across strategy, branding, web development, and content creation.
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Proven Processes
Our agile quarterly sprints keep the work on track and on budget, shifting as your needs change while staying focused on your most important objectives.
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A Bright Light in Your Workday
Positive, reliable support that lifts the weight off your shoulders and feels like the best part of your day.
Frequently Asked Questions
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Fractional marketing works well for nonprofits, charities, and purpose-driven organizations that need strong marketing support but do not need or want a full in-house team. Because external insights can bring real clarity, it also supports teams that feel stretched, stuck, or unsure where to focus.
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We work in quarters rather than months. That way we can invest the right time and energy, with the ability to measure beyond vanity metrics. It means you get a dedicated partnership, not a list of disconnected tasks. Our time is spent on the work that matters most to you, delivering on value. That can include strategy, content, websites, campaigns, systems, and planning. The quarterly focus shifts as your needs shift.
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Each quarter follows a simple, repeatable cycle:
Align and Plan: Set priorities based on goals, capacity, and opportunities
Create: Build content, websites, campaigns, tools, and systems
Share: Publish and launch work to the right audiences
Review and Refocus: Look at what worked, adjust, and reset priorities for the next quarter
This keeps momentum strong without overwhelming your team.
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No. Many clients come in with ideas, pressure, or a long to-do list. We help you sort through that, clarify priorities, and turn it into a practical plan.
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Yes. The work adapts to your capacity, your timing, and your goals. You are not locked into a rigid scope that no longer fits three months later.
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Always. This is a partnership. You bring the context and expertise. We bring strategy, structure, and execution. Decisions stay transparent and collaborative.
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That works well. We often support internal staff by filling gaps, strengthening strategy, and taking on the work they don’t have time to handle.
Let’s Get to Work
If you’re looking for a team who gets it and gets work done, Bright Light delivers. We’re ready when you are.
