OUR WORK
Blue Sea Foundation: A Website Showcasing Spirit
Blue Sea Foundation is the engine behind internationally recognized P2P fundraising events. They bring energy, strategy, and hopeful ambition to every campaign they host and their hard work has helped charities across North America raise millions of dollars.
Their website hadn’t kept up. It didn't show the scale of the events, the charities at the heart of them, or the spirit the team brings to the work. Blue Sea wanted a site with as much vibrancy as the experiences they create, and a partner who could capture it.
Our Solution
Working with the dynamic leadership of Blue Sea, we:
Started at the very beginning, exploring CultureTalk and creating a distinct voice and tone for the Blue Sea Foundation
Articulated user journeys for key audiences using the StoryBrand framework
Created a stunning, custom website that showcased their hard work with authenticity and vibrancy
Applied the requirements of Charity Navigator to ensure the site would keep them in good standing as a charity
Toggle-flipping websites with content customized for Canada and the US
Highlighted events and experiences with custom elements, including maps, videos, and visuals
The Results
Wow-Worthy Website
A custom site that authentically showcases Blue Sea’s mission and events with vibrant design and ease of use.
Bright, Clear Branding
A refreshed brand with a consistent voice and tone that resonates with key audiences.
Website-Supported Sales Funnel
The website is filled with clear calls to action, driving conversions and engagement.
User-Centred Design
Seamless navigation that enhances the experience for all visitors, keeping charities — the heart of their mission — front and centre.
That Je-Ne-Sais-Quoi
A design and voice that captures the spirit, passion, and vivacity of Blue Sea Foundation’s commitment to making a difference.
Built to Grow Across Borders
A flexible, compliant foundation — from Charity Navigator standards to dual-country content — built to support Blue Sea’s growth for years to come.
Working with Bright Light has been an outstanding experience. The new website is fantastic—the narrative and content they delivered are exceptional. The words they crafted inspire confidence and deepen commitment to our cause. Seeing everything come together so seamlessly fills us with pride. We’re grateful to Bright Light Digital for delivering such excellent results.
Brian Carney
CEO, Blue Sea Foundation
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