OUR WORK

City of Kawartha Lakes: Migration Managed

With limited staffing and stretched workloads, the City of Kawartha Lakes communications team needed support managing a complex website migration. The project involved three full site migrations, multiple vendors, and a large project team. They needed a trusted partner to keep timelines, communication, and deliverables on track, without adding to their already full plates.

SERVICES ENGAGED:

  • Project Management

  • Content Optimization

  • AI Search

TIMELINE: 10 months

Our Solution 

  • Managed three concurrent website migrations from start to finish, ensuring a seamless transition across all platforms

  • Coordinated clear communication between vendors, project teams, and key stakeholders to keep everything aligned and on track

  • Oversaw timelines, deliverables, and complex integrations to meet tight deadlines and maintain project momentum

  • Conducted detailed site audits and content reviews to improve structure, clarity, and SEO

  • Designed key landing pages and streamlined site maps for an intuitive and resident-focused experience

  • Named, branded, and refined the new Citizen Portal to make municipal services easy to find and use

  • Delivered staff training and open office hours to build confidence and long-term capability

  • Supported a full Govstack migration, from setup to post-launch, ensuring lasting success

The Results

Successful Multi-Site Launch

All three sites launched on schedule, meeting project goals and performance targets.

Informed and Confident Staff

Training and office hours empowered staff to manage and update content with ease.

Seamless Collaboration

Clear communication and strong vendor coordination kept every partner aligned from start to finish.

Optimized Content and Structure

Improved site maps, SEO, and design created a smoother experience for residents.

ServiceHub Live

The new citizen portal, ServiceHub, launched with a strong brand identity and clear entry point for residents to access services.

Sustainable Success

The City’s communications team gained a clear system, confident staff, and a website ecosystem built for the future.

In Their Words

Bright Light Content was essential to our migration process. They joined us as project managers but quickly became so much more. They made sure every detail of the website was thoughtful, strategic, and set up for success. We loved the energy and insights they brought to strengthen our team. Never did a vendor feel so much like an insider.

Cheri Davidson
Manager of Communications, Advertising and Marketing
City of Kawartha Lakes, Ontario

Make Your Next Project a Bright Light

You shouldn’t have to become an expert in websites to get results that deliver. We bring senior-level expertise, proven processes, and a bright light to your day on every project. That’s how we help good people do great things.