OUR WORK

Purple Otter: An Ecosystem of Success

Purple Otter is a tech consultancy helping nonprofits and grantmakers thrive with smart, scalable solutions in Salesforce and beyond. As their business grew, their one-page website no longer reflected the depth of their services, helped the right people find them, or share the joy behind their brand. They were ready for a digital presence that captured their full scope as data architects and positioned them as innovative partners. They were also looking for sales collateral that would amplify their expertise and support their momentum. That is where BLD came in as a partner to bring their vision to life.

SERVICES ENGAGED:

Our Solution

Completed a full strategy engagement using message clarity and CultureTalk frameworks
Designed and developed a lively WordPress website with bold colours and vibrant energy
Expanded the brand identity with a refreshed palette and visual style
Wrote all website copy to capture their voice with clarity and confidence, including SEO-content to help them be found online
Built a content funnel that included blogs, case studies, and pitch decks to showcase expertise and drive growth
Developed and optimized social media content and ad campaigns to extend reach, boost awareness, and keep their message consistent across platforms

The Results

A Website That Converts

Their new site brings in the right visitors and generates qualified leads from key nonprofits.

Sales Tools That Win

A professional suite of collateral, including case studies and presentations, has directly supported successful sales.

Consistent Social Presence

Optimized and engaging social media content keeps their brand visible, relevant, and trusted.

Support When It Counts

Provided with strategy and assets at critical growth moments, the Purple Otter team had the confidence to move forward.

A Library of Thought Leadership

Blogposts, resources, and case studies showcase their expertise and position them as innovators in their field.

Momentum for Growth

With a cohesive brand and marketing ecosystem in place, Purple Otter is equipped to scale and expand their impact.

Partnering with Bright Light has truly transformed our marketing efforts! Their efficiency and clear communication throughout strategy and our website build has made the entire process seamless. It's a relief to have such a skilled team handling our marketing, pushing us further than we ever could have achieved internally. Their work has truly exceeded my expectations. Thank you for everything!

Jake Martin White
Founder and Managing Director, Purple Otter